Evaluation Q3: What have you learned from your audience feedback?

The most successful aspect was that fact that the 3 media products were able to both subvert and adhere to some of the common stereotypes associated with the genre; being grime/hip hop. These incorporated aspects allowed for our niche target audience to be widely catered for when viewing the musical product. This is due to the prior research from the audience question, which allowed us to fully explore, analyse and utilize the conventions of the niche, hybrid genre in the creation of the media products. When viewed with a focus group all 3 products are described as unique and engaging especially the music video because of the song (lyrics) and how we presented the artist.

The questionnaire consisted of the following questions:

1.         What do you think of the typography that is presented on the Album and Poster?
2.          What do you think about the images displayed on the Album and Poster?
3.          What do you think about our overall layout of the Album and Poster?
4.          Do you think the products reflect mainstream products?
5.          Can you think of anything that could be improved on any of the products?
6.          What stands out the most to you in the music video?
7.          What stands out the least to you in the music video?

While the feedback above talks about the finished products there were also other stages of feedback that were useful in the whole project of creating the 3 media texts. The first was teacher feedback, this came verbally and as an update to my blog and was a useful aid in identifying what needed to be fixed or corrected and what was fine and didn't need amendments. It useful to have someone constantly giving you feedback as it allows you to make better decisions on the aesthetic of the media that is being created, an outside opinion which is useful as when you are just going on a single idea it may lead to a bias which would in turn affect the look of the project.
The next form of feedback was peer assessment. This was also useful, maybe more because the age group of the peers was within our target audience so this allowed us to receive constructive criticism on what aspects of the video, music poster, and Album worked well and not so much, in addition to ideas on what they feel the should be included into any of the media products. External opinions during the production process are vital in assessing the verisimilitude of the finished pieces because it allows for constant improvement. It is difficult to deliberate whether ideas are good when they are your own so feedback during this process allows for insight that can be used to make changes or just ideas that you can undertake, all the feedback does not have to be used but it is important to take it all into consideration.